Marketing

Do You Need to Send a 1099 to Your Affiliates? Tax Rules for DTC Brands in 2026

Do You Need to Send a 1099 to Your Affiliates? Tax Rules for DTC Brands in 2026

Summary: If your US-based affiliates receive over $600 through ACH, wire, or check, you must issue a Form 1099-NEC. However, if payments are made via PayPal or credit card, they are reported on Form 1099-K by the processor, eliminating the need for additional filing. (Source: ReferralCandy Help)

Important Note: The content provided in this article is meant for educational purposes only and should not be considered as legal, tax, or accounting advice. Tax laws are subject to frequent changes and may vary based on individual circumstances. It is recommended to seek guidance from a qualified tax professional or legal advisor before taking any actions based on the information presented here.

Table of Contents

  1. Significance of 1099 Compliance
  2. Applicability of 1099-NEC to Affiliates
  3. Comparison of 1099-K, 1099-NEC, and 1099-MISC
  4. Importance of Obtaining W-9s & Monitoring Payouts
  5. Streamlining Tax Forms in Your System
  6. Launch / Optimization Checklist
  7. FAQ
  8. Key Points

Significance of 1099 Compliance

Delayed or inaccurate 1099s can lead to IRS penalties of up to $310 per form and strain relationships with affiliates. Establishing a clear process can safeguard your profits and maintain favorable partnerships.

Applicability of 1099-NEC to Affiliates

  • Threshold: Issue a 1099-NEC when total annual payments to a US, non-corporate affiliate exceed $600.
  • Payment method: Relevant for cash, checks, ACH, or direct bank wires only.
  • Deadline: Submit to the IRS and provide to the affiliate by January 31 of the following year.
  • International partners: Utilize Form 1042-S instead of a 1099 for non-US affiliates.

Comparison of 1099-K, 1099-NEC, and 1099-MISC

  • 1099-K: Issued by PayPal, Stripe, or your credit-card processor for transactions conducted through their network. The threshold for 2024 is $5,000 in gross volume, gradually decreasing to $600 in the coming years. (Source: IRS)
  • 1099-NEC: Issued by you when making direct payments to affiliates (ACH, check) exceeding $600 for services or commissions.
  • 1099-MISC: An outdated form no longer used for non-employee compensation, but still applicable for rent, prizes, etc. It does not pertain to affiliate commissions.

Guideline: If a third-party settlement organization handles the funds, they are responsible for the 1099-K filing; if you transfer funds yourself, the 1099-NEC filing is required.

Importance of Obtaining W-9s & Monitoring Payouts

  • Request each potential affiliate to submit a completed Form W-9 during the onboarding process.
  • Maintain W-9 information in your affiliate portal (ReferralCandy Affiliate Plus offers automated assistance with this).
  • Categorize each payout by method (ACH vs PayPal) and total yearly amount to track when a recipient surpasses $600.
  • Utilize accounting software features to exclude PayPal/credit card transactions from 1099-NEC calculations.

Streamlining Tax Forms in Your System

  • ReferralCandy + PayPal: Utilize PayPal MassPay for payments: PayPal manages the 1099-K process, requiring no further action.
  • QuickBooks + ACH: Automatically generate 1099-NEC PDFs for downloading and e-filing.
  • UpPromote / Refersion: Includes built-in 1099-NEC export functionality if affiliates upload W-9s.
  • Zapier backup: Set up a system to record each affiliate payout in Google Sheets, facilitating 1099 preparation.

Tip: Conduct a quarterly review to prevent last-minute rush during January filing.

Launch / Optimization Checklist

  • Add a mandatory W-9 upload field to your affiliate registration form.
  • Label each payout with the type of payment.
  • Regularly monitor cumulative ACH payments every quarter.
  • Schedule 1099-NEC generation for January 2.
  • Verify that PayPal/credit card totals align with processor 1099-K reports.
  • Refer to your referral program template for quick policy language.

FAQ

Is a 1099-NEC required if an affiliate receives $700 through PayPal?

No. PayPal issues a 1099-K once its threshold is met.

Do corporate affiliates receive a 1099?

Typically not. Payments to C-corps and S-corps are exempt unless backup tax is withheld.

What about influencers located outside the US?

Not applicable for 1099-NEC. The 1099-K threshold is gradually decreasing (to $5,000 for 2024).

What are the penalties for missing the deadline?

$60–$310 per form, depending on timeliness, in addition to potential state penalties.

Key Points

  • File the 1099-NEC when directly paying US affiliates $600 or more.
  • Payment via PayPal/Stripe results in the processor handling the Form 1099-K, relieving you of the obligation.
  • Collect W-9s upfront and categorize each payout type to ensure compliance with ease.

For further assistance, refer to our referral program template for pre-written policy wording.

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