4 Ecommerce Brands on Shopify With Strong WOM Marketing

Nearly 80% of individuals enthusiastically share their favorite recent experiences with acquaintances at least once a week. This statistic alone underscores the importance of ecommerce brands investing in word-of-mouth marketing strategies. However, the significance of word-of-mouth marketing extends beyond mere statistics. It plays a crucial role in brand discovery, consideration, and influence on purchasing decisions. Let’s delve into examples that demonstrate the power of word-of-mouth marketing for ecommerce brands.

Below are four Shopify ecommerce brands that have excelled in their word-of-mouth marketing strategies, providing valuable lessons for other brands.

Maude

Maude has implemented a unique approach to customer retention through their referral program, which rewards customers with points instead of cash back. Advocates earn 50 points for every $5 spent by a friend, which can be redeemed for Maude products. This point system is particularly effective for brands with a strong community relationship, as evident in Maude’s case.

The points earned through referrals contribute to advocates’ loyalty accounts, allowing them to redeem Maude products—products they are already passionate about. Maude has effectively promoted their referral and loyalty programs by prominently featuring them in the navigation bar, emphasizing their commitment to rewarding loyal customers.

Moreover, Maude has fostered a strong community through their blog, The Maudern, which provides insightful content on sexual wellness topics. By sharing this content on social media platforms, Maude stimulates engaging discussions and leverages existing word-of-mouth marketing channels.

Baleaf

Baleaf, a contemporary activewear brand, has established a sustainable approach to keeping up with fitness trends without the need to continually purchase new gear. Their robust word-of-mouth strategy includes a well-defined affiliate program prominently featured on their store homepage.

The brand’s affiliate program serves as a community platform where individuals unite to share their passion for sports, fostering brand loyalty and a sense of shared purpose. Baleaf incentivizes active engagement within the community by offering exclusive access, discounts, free products, sponsorships, and more.

Additionally, Baleaf rewards existing customers for sharing their love for the brand through a referral program. By encouraging customers to spread the word about their products, Baleaf reinforces positive behaviors and motivates customers to advocate for the brand.

Dropps

Dropps, a sustainable home care product brand, has actively engaged with a large community of environmentally conscious consumers. In addition to traditional word-of-mouth channels like referral and affiliate programs, Dropps emphasizes environmental responsibility and community involvement.

The brand’s referral program offers incentives to advocates, encouraging them to share their eco-friendly products with friends and family. Dropps also collaborates with influencers and bloggers through an affiliate program, aligning with individuals who share their commitment to sustainability.

Furthermore, Dropps recognizes loyal customers by offering points or discounts through their ambassador program. Beyond traditional marketing channels, the brand leverages its packaging as a word-of-mouth tool, providing product information and reuse suggestions to customers.

Punchy

Punchy, an ecommerce soft drink brand, has taken a unique approach to word-of-mouth marketing by collaborating with photographers to create user-generated content for their Instagram platform. By engaging photographers to capture the essence of their flavors, Punchy has sparked discussions and garnered positive feedback from their audience.

As part of their “Liquid Sunshine” relaunch, Punchy worked with photographers to showcase each flavor, offering a fresh perspective on their products. This innovative approach sets Punchy apart from traditional marketing strategies, resonating well with their audience.

In addition to their photographer collaborations, Punchy has an ambassador program that features brand ambassadors, offers exclusive discounts, and provides collaboration opportunities. This multi-faceted approach to word-of-mouth marketing has been instrumental in Punchy’s success.

Word-of-mouth marketing remains a vital strategy for ecommerce brands looking to build trust, leverage social proof, and connect with their target audience. By working with loyal customers and fostering community engagement, brands can enhance brand affinity and drive sustainable growth in the digital era.

If you’re considering implementing a referral program to boost your word-of-mouth marketing efforts, consider setting up a Shopify integration for seamless execution.

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