In September 2026, content marketers in the ecommerce industry have a variety of topics to explore, such as Back to Hogwarts Day, bacon, emergency preparedness, Grandparents Day, and fall home resets.
Content marketing involves creating, publishing, and promoting articles, videos, podcasts, and similar content to attract, engage, and retain customers. By providing valuable and engaging content, merchants can build trust and encourage purchases from shoppers.
Below are five content marketing ideas to consider for September 2026.
Back to Hogwarts Day
Celebrate Back to Hogwarts Day with September content marketing. Image: Aditya Vyas.
September 1 marks Back to Hogwarts Day, a significant day in the “Harry Potter” universe when students return to school on the Hogwarts Express.
Hogwarts School of Witchcraft and Wizardry is a magical boarding school in Scotland, and students board the Hogwarts Express at London’s King’s Cross Station to begin the new term each year on September 1.
While content marketers need to be mindful of intellectual property rights related to Harry Potter, there are creative ways to engage with the theme of Back to Hogwarts Day through content.
Possible content ideas include:
- Exploring school-year traditions,
- Sharing fantasy reading recommendations,
- Discussing dorm life tips,
- Showcasing Potter-inspired fall fashion,
- Organizing movie nights or board game events,
- Offering party supplies or costume suggestions,
- Providing home decor inspiration.
The goal is to capture the spirit of September 1 without infringing on protected names or symbols unless the merchant sells Harry Potter merchandise.
International Bacon Day
Bacon is a versatile ingredient beyond breakfast dishes.
September 5, 2026, is International Bacon Day, offering content marketers a chance to celebrate this beloved food item.
Studies show that Americans consume a significant amount of bacon annually, highlighting its popularity. Integrating bacon-related content with the products a marketer promotes can be a fun and engaging approach.
For instance, a men’s clothing store could create content on bacon-resistant fabrics or tips for removing bacon stains from clothing.
National Preparedness Month
Use National Preparedness Month to share informative checklists and articles.
September is National Preparedness Month, emphasizing the importance of preparing for emergencies and disasters across different settings.
Preparedness content is valuable as it encourages proactive planning before crises arise. Content tailored to the products sold by a store, such as emergency kits for cars or power outage essentials, can be particularly helpful.
Examples of preparedness content include:
- Hardware store: “Creating a 24-hour Power Outage Survival Kit”
- Outdoor retailer: “Essential Camping Gear for Emergency Situations”
- Home goods store: “Storing Water, Batteries, and Important Documents”
The aim is to assist customers in preparing for emergencies before they occur.
Grandparents Day
Celebrate the wisdom of grandparents beyond just one day a year.
National Grandparents Day, observed on the first Sunday after Labor Day in September, falls on the 13th in 2026.
Instead of focusing solely on gift-giving, Grandparents Day can be an opportunity to share knowledge and traditions passed down through generations. Content that highlights the skills and experiences of grandparents can resonate with audiences.
For example, a kitchen store could create content on “What Grandma Knew About Cast Iron Cooking,” offering tips and recipes that connect to the store’s products.
Similar approaches can be applied across various industries:
- Garden shop: “Preserving Seeds the Way Grandparents Do”
- Sporting goods retailer: “Learning Tackle Box Principles from Grandpa”
- Craft retailer: “Reviving Traditional Sewing Techniques”
- Hardware store: “Essential Home Fixes from Grandpa’s Playbook”
- Home goods boutique: “Setting a Traditional Sunday Dinner Table”
Fall Home Reset
Prepare your home for fall with these tips and ideas.
As households transition indoors in September, there is an opportunity for ecommerce marketers selling home goods to provide content that helps customers prepare their homes for fall.
Content ideas can include:
- Lighting store: “Enhancing Room Lighting for Shorter Days”
- Bedding retailer: “Creating a Cozy Bedroom for Chilly Nights”
- Kitchen store: “Setting Up a Fall Baking Area”
- Storage shop: “Transitioning Summer Items for Fall”
- Furniture store: “Preparing the Living Room for Autumn Activities”
By offering practical and seasonal content, marketers can engage customers looking to update their living spaces for the fall season.
