Google Ads heavily relies on artificial intelligence, but managing accounts involves more than just the platform. Smart AI suggestions can enhance ad messaging, user experience, and more. Below are three top suggestions that may need adjustments based on individual advertiser needs.
Stand out from the competition
This suggestion prompts to identify how a client stands out from competitors and which messaging emphasizes those differences.
Please compare my site, [www.example.com], with these competitors:
[www.example1.com]
[www.example2.com]
[www.example3.com]
Highlight why my brand surpasses these companies. Craft ad headlines and descriptions based on themes focusing on disparities. Headlines should be within 30 characters, including spaces, and descriptions under 90 characters. Incorporate the themes provided and suggest more based on your analysis.
Benefits and outcomes – How do my products solve problems and add value to users? For instance, do the products save time by automating tasks?
Product and technical features – Which product features should the ads showcase? For example, “long-lasting battery” or “5-megabyte storage.”
General features – Which brand features should the ads highlight, like “free shipping” or “established since 1900”?
Industry jargon – What language resonates with target customers? In mountain biking, a rocky trail section is termed a rock garden.
Generate at least 10 headlines and 10 descriptions for each theme.
I can adjust the suggestion to include sitelink, callout, and structured snippet assets. Sometimes, I use it to create messaging based on a specific webpage or section. I’ll request AI to review the page and generate assets aligned with its content, ensuring consistency from ad to landing page.
Develop landing page content
This suggestion provides content for landing pages. It may be useful for testing keywords and obtaining relevant pages. Or targeting a keyword with high clicks but low conversions.
Please create landing page content focusing on keyword [X]. The objective is to gather email newsletter signups. Use the tone of my site, [www.example.com].
The headline should incorporate the keyword or a variation. The body should not exceed 200 words, combining a paragraph with bullet points. Include the keyword or variation at least twice, with no maximum limit.
Create three versions of the page, addressing:
Urgency – Why completing the form is crucial.
Benefits and outcomes – How filling out the form benefits the user.
Reassurance – Utilize a calming, reassuring tone.
Depending on the AI output, I may request a mix of these elements, like emphasizing benefits urgently. Other triggers can be emphasized, but these three are prioritized.
Define your target audience
Identifying the right audience is crucial for successful campaigns. Google provides various audience-targeting options, including custom segments, in-market audiences, and affinity segments. This suggestion helps in creating your ideal customer profile and linking it to Google’s targeting options.
Analyze my site at [www.example.com] to define target audience(s). Create two custom segments for Google Ads campaigns based on keywords or phrases representing my ideal customer.
The first segment includes people with specific interests or purchase intentions. The second targets those who searched for related keywords or phrases on Google properties, including YouTube. Include URLs and apps that prospects might visit.
Suggest in-market audiences and affinity categories (listed here) corresponding to these segments.
In-market audiences and affinity segments may not align perfectly. For instance, if the ideal customer profile is trail runners, Google’s closest match might be “running apparel.” Targeting can be conservative (exact matches) or aggressive (loose matches).
Please rewrite the following statement.
